APOF stands for 'A Piece of Favorite' – and that is exactly what we promise to create. Clothes that feel personal, effortless and everlasting. With a love for expressive prints, refined silhouettes, and thoughtful craftsmanship, we design favorites mean to stay with you to become the pieces we love to wear forever.

Frederikke and Kathrine Hviid are the creative forces behind APOF. Both are graduates from the Royal Danish Academy for Fine Arts and previously founders of Miniature children’s wear and WHIITE, a women’s fashion brand. They design from the heart – always balancing everlasting elegance with playful details. A shared passion for fabric, color and silhouette runs through every collection, shaping a universe of favorites meant to be worn, loved and returned to - again and again.

At the core of APOF’s aesthetic is a love for understated luxury and long-lasting style. Our designs are defined by charming contrasts and signature Liberty prints, alongside our custom -made T-shirt prints and unique colour compositions developed for selected styles. We approach fashion like design: With attention to form, detail and purpose. We do not follow trends. Instead, we design with intention, focusing on what feels relevant today and meaningful tomorrow.

We don’t follow the fashion industry’s fast pace. Instead of four collections a year, we slow things down to focus on quality, fit and material. Every garment is carefully selected to become part of a strong, coherent wardrobe. Our signature is simplicity, quality and a touch of humor – resulting in enduring, well-crafted favorites.

Our garments are made in close collaboration with skilled partners in Italy, Portugal, and Bulgaria. We produce in small quantities to reduce waste, ensure quality, and maintain direct relationships with our manufacturers.

Located in a former train station waiting hall, our creative studio combines design studio, showroom, boutique, and workspace in one. Here, ideas come to life, customers are welcomed, and every detail reflects our aesthetic universe. View our opening hours.