Privacy notice

LAST UPDATE January 2024

Where do we store your data:

APOF is committed to protecting your privacy. All information provided by you is gathered securely through the SSL (SecureSockets Layer). A SSL is a protocol that encrypts your information into codes so that your information is kept secure while being transmitted via the Internet. Only PBS (your bank) has access to your information.

Access to your data:

Your data may be shared within APOF. We never pass on, sell or swap your data for marketing purposes to third parties outside APOF.

Legal ground for processing:

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

Right to access: 

You have the right to request information about the personal data we hold on you at any time. You can contact APOF that will provide you with your personal data via e-mail.

Right to portability:  
Whenever APOF process your personal data based on your consent or agreement, you have the right to get a copy of your data. This only includes the personal data you have submitted to us.

Right to rectification:  
You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed.
If you have a APOF account, you can edit your personal data under your account. 

Right to erasure: 
You have the right to erase any personal data processed by APOF at any time except for the following situations:

- you have an ongoing matter with Customer Service.
- you have an open order which has not yet been shipped or partially shipped.
- you have an unsettled debt with APOF, regardless of the payment method.
- your debt has been sold to a third party within the last three years or one year for deceased customers.
- your credit application has been rejected within the last three months.
- if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules.

Your right to object to direct marketing: 
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.
You can opt out from direct marketing by the following means:
- following the instruction in each marketing mails

Right to restriction 

You have the right to request that APOF restricts the process of your personal data under the following circumstances:
- if you object to process of your personal data, against APOF legitimate interest, APOF shall restrict all processing of such data, pending the verification of the legitimate interest.
- if you claim that your personal data is incorrect, APOF must restrict all processing of such data pending the verification of the accuracy of the personal data.
- if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data.
- if APOF no longer needs the personal data but it is required according to defending legal claims.

How to pursue your rights:
We take data protection very seriously and therefore handle your requests in relation to your rights stated above. You can always reach us at customerservice@apof.dk

 

Updates to our Privacy Notice

We may need to update our privacy notice. The latest version is always available on our website www.apof.dk. We will communicate any material changes to the privacy notice, for example the purpose of why we use your personal data, the identity of the controller or your rights.

 

ONLINE PURCHASE

​How we use your personal data:

- We will use your personal data to manage your purchase online at APOF by processing your orders and returns by our online services, send you notifications of delivery status or in the event of any problems with the delivery of your items.
- We will use your personal data to manage your payments.
- We will also use your data in order to handle complaints and warranty matters for products.
- Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners. 

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks. 

The type of personal data we process:
- Contact information such as name, address, e-mail address and telephone number
- Payment information and payment history
- Credit information
- Order information

If you have an APOF account we will also process your personal data submitted in relation to the account.
- account name or email
- shopping history

Who has access to your personal data:

Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above; companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

The legal ground to process your personal data:
The processing of your personal data is necessary for APOF to manage and deliver the order to you.
We will keep your data as long as you are an active customer.

 

DIRECT MARKETING

Why we use your personal data:

We will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail.

In order to optimize your experience of APOF we will provide you with relevant information, recommend products and send you personalized offers. 

The type of personal data we process:
- contact information such as e-mail address, telephone number and postal code
- what products and offers you have clicked on

If you have a APOF account we will also process your personal data submitted in relation to the account.
- name
- address
- Email
- shopping history

Who has access to your personal data:

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to technical suppliers for distribution of physical and digital direct marketing.
We never pass on, sell or swap your data for marketing purposes to third parties outside APOF

The legal ground to process your personal data:
The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, including catalogues, that will be sent to you based on our legitimate interest.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and object to direct marketing.
When you do so APOF won’t be able to send you any further direct marketing offers or information based on your consent.

You can opt out from direct marketing by the following means:
- by unsubscribe APOF newsletter.
- by contacting our costumer service at customerservice@apof.dk 

How long do we save your data:
We will keep your data for direct marketing until you withdraw your consent.

CUSTOMER SERVICE

Why do we use your personal data:

We will use your personal data to manage your queries, to handle complaints and warranty matters for products and technical support matters through e-mail, telephone and through social media.
We may also contact you if there is a problem with your order.

What types of personal data do we process:
- contact information such as name, address, e-mail address and telephone number
- payment information and payment history
- credit information
- order information
- account or member number
- all correspondence in the matter

Who has access to your personal data:
Data that is forwarded to third parties, is only used to provide you with the services mentioned above.

How long do we keep your data:
For one year unless;
- you have an ongoing matter with Customer Service.
- you have an unsettled debt with APOF, regardless of the payment method.
- your debt has been sold to a third party within the last three years or one year for deceased customers.
- your credit application has been rejected within the last three months.
- if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules.

Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on APOF legitimize interest. APOF will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

 

COMPETITION

Why do we use our data:

We will process your data when you enter our competitions online. Your personal data will be used for APOF to contact contestants regarding the competition, before and after an event, to identify contestants, verify gender and age of contestants, to contact winners, deliver and follow up on prize deliveries.

What types of personal data do we process:
- contact information such as name, address, e-mail address and telephone number
- age and gender
- information submitted in the contest

Who has access to your personal data:
Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to shipping suppliers for delivery of prizes. 

What is the legal ground to process your personal data:
The processing of your personal data is based on your consent when you choose to enter a competition.

Your right to withdraw your consent: 
You have the right to withdraw your consent for the processing of your personal data at any time. When you do so, APOF will not be able to provide you with the services mentioned above.

How long do we save your data:
We will keep your personal data for 45 days after the competition has ended.

DEVELOPMENT AND IMPROVEMENT

Why do we use your personal data:

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyze your data on an individual level, all processing will be done on pseudonymized data.
This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general.
The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries.

What types of personal data do we process:
- customer number
- country
- account settings
We will process the following categories of personal data if you have made a purchase:
- order history
- delivery information
- payment history
We will also process the following categories of personal data connected to cookies:
- click history
- navigation and browsing history

Who has access to your personal data:
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyze our customer online behavior on a general level.

What is the legal ground to process your personal data:
The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data? 
We will keep your data for as long as you have an active APOF account.
After your account has been terminated your data will be deleted.

Why we use your personal data:

To comply with obligations in laws, court rulings and decisions from authorities.
This includes to use your personal data to collect and verify accounting data to comply with bookkeeping rules.

What types of personal data do we process:
- customer number
- order number
- name
- postal address
- transaction amount
- transaction date

Who has access to your personal data:
Your data will be shared within APOF ApS.
We will share your personal data with IT companies that provides bookkeeping system solutions.

The legal ground to process your personal data:
The processing of your personal data is necessary for APOF to fulfil its legal obligation.

How long do we save your data:
We will save your data in compliance within the Danish bookkeeping law.

PREVENTION OF MISSUSE AND CRIME

Why do we use your personal data: 

We will use your personal data for loss prevention management by securing that terms and conditions are being followed and to detect and prevent misuse of our services.
Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analyzing online shopping behavior.

What types of personal data do we process:
- contact information such as name, address, telephone number and e-mail address
- customer number
- order history
- delivery information
- payment history

Who has access to your personal data:

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting.
Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

The legal ground to process your personal data:
The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data:
We will keep your data for the time we need to prevent and/or report potential fraud and other offenses.

Your right to object to processing of your data:
You have the right to object to processing of your personal data that is based on APOF´s legitimate interest by contacting customerservice@apof.dk 

COOKIES

A cookie is a small text file that is saved, and during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookie.

How do we use cookies:

We use permanent cookies to store your choice of start page and to store your details if you select “Remember me” when you log in. 

We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimize our site.
Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as; Facebook, Instagram and Youtube related to the ability of users to share content on this site, as indicated by their respective icon. 

Who has access to your personal data:

Data that is forwarded to third parties, is only used to provide you with the services mentioned above, analysis tool in order to collect statistics to optimize our site and present you with relevant material.

What is the legal ground to process your personal data:

We will only connect your cookies to your personal data if you are logged in to your APOF account.
If you are logged in to your account the legal ground is based on our legitimate interest. 

How long do we save your data:

APOF does not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.